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The Master of Arts (MA) in Advertising and Public Relations is a postgraduate degree course that focuses on the theoretical concepts and modules involved in increasing the popularity of a brand through innovative and creative strategies like advertisements, sales, brochures, print, media, and environment. The curriculum emphasizes the concepts that enrich the candidate’s knowledge, creates a highly adaptive environment, and provides opportunities to grow successfully in the field of Advertising and Marketing. Topics like print advertising, digital marketing, content writing, reputation management, communication, e-commerce, SEO strategy, content analysis, and Infomedia are covered through lectures, talks, workshops, and seminars included in the course.
Skills like research, leadership, planning and execution, analytical reasoning, decision-making, and entrepreneurship are enhanced through this course.
DURATION |
2 years |
RECOGNITION AND ACCREDITATION |
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AFFILIATION |
Bangalore University |
ACADEMIC SYSTEM |
Semester System |
ENTRANCE EXAMINATIONS |
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ENTRANCE EXAMINATION PATTERN |
Syllabus:
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FEE STRUCTURE |
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SALARY RANGE |
Between Rs. 2.5 Lakhs to 12 Lakhs p.a. |
CAREER AREAS |
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Possible career opportunities:
Candidates can pursue higher studies after course completion:
MBA
Doctorate
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